Cherry Bus Palawan (“Cherry Bus,” “we,” “us,” or “our”) operates the website cherrybuspalawan.ph (the “Site”) and provides scheduled bus transportation services within the province of Palawan. This Privacy Policy explains what personal information we collect from visitors and customers, how we use and protect it, and the rights you have under the Data Privacy Act of 2012 (Republic Act No. 10173) of the Philippines.
By using our Site or booking a trip with us, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
When you book a trip, contact us, or use our Site, we may collect:
- Booking and contact information: full name, mobile number, and email address, provided when you make a reservation.
- Trip details: travel dates, origin and destination, seat class, and bus number associated with your booking.
- Payment information: we do not collect or store your full card number or payment credentials. Payments are processed directly by our third-party payment providers (including GCash, PayMaya, Visa, and Mastercard), who handle and secure your payment details under their own privacy and security policies.
- Technical information: IP address, browser type, device information, and pages visited on our Site, collected automatically through cookies and similar technologies (see Section 3).
- Communications: any information you provide when you contact our customer support by phone, email, or in person, such as rebooking or complaint details.
We collect only the personal information reasonably necessary to process your booking, operate our services, and respond to your inquiries.
2. How We Use Your Information
We use the personal information we collect to:
- Process and confirm bus ticket bookings, including issuing e-ticket vouchers by email and SMS confirmations.
- Verify your identity and reservation at the terminal or ticketing office before boarding.
- Provide customer support, including handling rebooking, changes, and cancellations under our Open Ticket policy.
- Communicate trip-related updates, such as schedule changes or delays.
- Improve our Site, services, and customer experience.
- Comply with legal, regulatory, or law enforcement requirements.
- Where you have consented, send promotional messages about our services; you may opt out at any time.
We do not sell your personal information, and we do not share it with third parties for their own independent marketing purposes.
3. Cookies and Advertising Technologies
Our Site uses cookies and similar technologies to keep the booking system working properly, remember your preferences, and understand how visitors use our Site.
We also use advertising and analytics tools, including Google Ads and Google Analytics, which may place cookies on your device to measure ad performance and show relevant ads to people who have visited our Site (remarketing). These third-party tools operate under Google’s own privacy and data policies. You can control or disable cookies through your browser settings, and you can opt out of personalized advertising using Google’s Ads Settings.
4. How We Share Your Information
We may share personal information with:
- Payment processors (GCash, PayMaya, Visa, Mastercard, and similar providers) solely to process your payment.
- Booking partners or resellers, if you booked through a third-party platform (e.g., an online travel agency), in which case that platform’s privacy policy also applies to information they collect from you.
- Service providers who help us operate our Site, systems, and customer support, and who are contractually required to protect your information and use it only for the purposes we specify.
- Government authorities or regulators, where required by law, court order, or to protect the safety of our passengers and staff.
We do not sell personal information to third parties.
5. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining booking records for customer service, accounting, and legal or regulatory purposes, after which it is securely deleted or anonymized. Booking records are retained for 2 years from the date of travel.
6. Data Security
We take reasonable organizational, physical, and technical measures to protect your personal information, including:
- Encrypting data in transit between your browser and our Site (HTTPS/SSL).
- Restricting access to booking and passenger data to authorized staff who need it to process reservations and provide customer support.
- Relying on PCI-compliant third-party payment gateways so that we do not store your full payment card details.
No method of transmission or storage is 100% secure, but we work to protect your information using commercially reasonable safeguards and to promptly address any security concerns.
7. Your Rights Under the Data Privacy Act of 2012
As a data subject under Republic Act No. 10173, you have the right to:
- Be informed that your personal information will be, is being, or was processed.
- Access your personal information that we hold.
- Request correction of inaccurate or outdated personal information.
- Object to the processing of your personal information, subject to legal or contractual restrictions.
- Request erasure or blocking of your personal information under certain conditions.
- Data portability, where applicable.
- Be indemnified for damages sustained due to inaccurate, incomplete, outdated, false, unlawfully obtained, or unauthorized use of your personal information.
To exercise any of these rights, please contact us using the details in Section 9 below.
8. Children’s Privacy
Our services are not directed to children, and we do not knowingly collect personal information from children without appropriate parental or guardian consent. If you believe a child has provided us with personal information, please contact us so we can address it.
9. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact:
Southern Dragon Transport Inc.
Purok UHA, Tiniguiban, Puerto Princesa City, Palawan
Email: cherrybus0228@admin
Phone: 09216432542
10. Filing a Complaint
If you believe your personal information has been processed unlawfully, you may also file a complaint with the National Privacy Commission (NPC) at www.privacy.gov.ph.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page with a revised effective date. We encourage you to review this page periodically.